AG Marketing and Multimedia International (AGMAMI.com) specialise in Enhanced CD ROMs for which we have won the prestigious 'ADDY MARKETING AWARD' in the USA for 'INNOVATIVE MEDIA DESIGN'.

An Enhanced CD ROM offers the end user the ability to play an interactive presentation on their computer and then play the same CD ROM with Audio Tracks in a conventional CD player at home or on the move.  This 'Added Value' means the end user will retain the CD for longer as it contains something extra of 'value'.  In fact the Enhanced CD ROMs we produce featuring 'Seasonal Music' are brought out every year and so is the client's marketing message which is contained on the computer portion of CD.

ECDS for Tourist Boards

The Tourist Board Enhanced CD ROMs we design also feature the photographs, movies, slideshows, names, addresses, telephone numbers, fax numbers, emails and websites of hundreds of Airlines, Car Hire, Hotels, Restaurants, Places of Interest, Corporate Advertisers and much more. This provides a useful reference library for skiers, hikers, cyclists and the main visitor demograhic. Combine this with their ability to enjoy the audio music portion inbetween times and you can see why Enhanced CD ROMs are such a powerful and cost effective media for your marketing mix.

The modern marketeer is always trying to 'differentiate their product' and ceate a 'Unique Selling Proposition' for their message, our Enhanced CD ROMs offer the flexibility to have any message on the 'Computer Portion' of CD ROM and audio music tracks on the 'Audio Portion'. You may also choose to have multiple languages, small or large quantiities and they may be even totally self financing by attracting corporations or businesses to advertise on the project.

ECDs linked to 'Live Websites'

The links on the Enhanced CD ROM can point to websites which contain 'Real Time' updates and by clicking on a link on the CD the user will open their browser at the target link. (if they are connected to the internet). The CD is only a snapshot in time and if someone views it in 12 months time the website link can have the current updated data and perhaps latest prices.

Enhanced CD ROMs may be PC, Macintosh or hybrids subject to space availability on the disc. Projects could be national, regional or local and the Enhanced CD ROM is especially useful for Tourist Boards, Airlines, Hotels, Car Hire companies or Catalogues. They can also be seasonal for Summer or Winter which is especially interesting for the Alpine countries.

We can also design the Artwork for inclusion and packing in white envelopes, card envelopes, jewel cases or digi packs.

Normally an ECD would start automatically when inserted into a modern PC computer.  Then the user can insert it into a conventional CD Player to play the Audio Tracks.